We have several objectives in creating this company.
- Integrated Reality
Technology is developing in such a way as to separate people from the world around us. Virtual Reality completely separates you from the world with a headset, even most forms of augmented reality require a device such as a screen, glasses such as the hololense or a phone. The obvious trajectory for the development of these technologies would be neural implants, something we see could present significant problems both neurologically and for the environment. Integrated reality, a term we coined a few years ago, makes an important distinction it includes technologies that are built into the world around us, such as hidden speakers or projection mapping. A hybrid reality which requires no device to be worn or carried. Whilst we can develop content for the virtual and augmented reality – our passion lies with creating integrated reality experiences.
- Using emerging technologies to connect us with nature
With increasing numbers living in cities is that emerging technologies are separating us more and more from nature, this has obvious implications for the environment and biodiversity. We are committed to creating extraordinary experiences for people outdoors in ways that integrate emerging technologies with the natural world and increase people’s appreciation of it rather than distance us from it.
- Creating dreamlike and altered states using emerging technologies.
We aim to create installations and experiences that trick the human mind , creating illusions, altered states and dreamlike experiences for the audience.
- Preserving ancient skills and traditions.
Ancient skills such as storytelling have existed for millennia and yet are disappearing with the advent of new technologies. We aim to incorporate ancient art forms and skills into our installations to help preserve ancient traditions. For example a storyteller in a forest might have the story embellished with 3D audio sounds emanating from the environment.